The new logo is also accompanied by a new favicon, changed from a lowercase 'g' to an uppercase 'G' (which was also used in the Google favicon from 1999-2008) sporting the colors of the main wordmark. Like the original logos, the 'e' in the logo is tilted (as emphasized by the nudge it's given in the Google Doodle and intro video) as a reminder that Google 'will always be an unconventional company'. a few weeks prior, whose logo carries relatively the same font as this logo. Additionally, this redesign likely pertains to the then-recent launch of Alphabet Inc. With this redesign, a new typeface called Product Sans was introduced as the font for the logo to be used on Google Apps, a refresh of the green, yellow and red colors used on the wordmark to better contrast each other, and a smaller image size change from 14,000 bytes to 302 bytes to suite low bandwidth areas (a size-optimized version known as Google Sans was later created in 2018). The redesign was mainly influenced by a trend with technology companies simplifying their logos to make them more recognizable on the growing number of electronic devices which use their services. Like before, the previous logo was still used for some time on certain pages, including Google Play, before it followed up with this logo. It has a different color palette and the gradients were dropped from the logo.

Another notable change to the wordmark was that the lower-case 'g' is now single-story opposed to Catull's double-story approach.

On September 1, 2015, Google introduced a new logo with an entirely new font for the first time in 16 years.

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